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Marketing/PR
Location: Cyprus,Limassol
Reference: 3956
Date Posted: 03/06/2020
Email Marketing Coordinator
CareerFinders, on behalf of our client, a very well-established and continually expanding company operating in the Online Gaming Sector, we are seeking to recruit an Email Marketing Coordinator to join their expanding team of professionals in Limassol.
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Key Duties/Responsibilities:
 
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.,) and database parameters.
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Optimizing templates to ensure responsive behaviour for both mobile and desktop mail clients.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
 
Key Skills/Experience:
 
  • Past experience with email marketing, lead nurturing, marketing automation and web analytics.
  • Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability and sender reputation.
  • Proficiency in email marketing and marketing automation technology.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Knowledge of HTML and CSS for e-mail template building.
  • A good understanding of parameters and parameterization to build and develop e-mail templates.
  • Knowledge of liquid language as used with Shopify is a plus but not a requirement.
  • A good understanding of general logic to allow building segmentations.
  • Excellent command of the English language.

To apply for this vacancy, please send your CV, along with any covering letter to jobs@careerfinders.com.cy quoting the above job title. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy
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